Advertising Campaign for Lexus of Calgary in the Scotiabank Saddledome Hired by Northstar Sports to put forward a design that would encompass the walls and floors of one of the many chutes to enter the lower bowl of the arena.
The goal was to increase brand awareness and show support of the Flames. Using CG Effects to render a background of the ice field we were able to achieve the look we wanted without having to deal with the logistics.
